The shares of The Southern Company (NYSE:SO) has been pegged with a rating of Neutral by Citigroup in its latest research note that was published on January 24th, 2019. Citigroup wasn’t the only research firm that published a report of The Southern Company, with other equities research analysts also giving their opinion on the stock. BofA/Merrill advised investors in its research note published on October 10th, 2018, to Neutral the SO stock. The stock had earned Underperform rating from Evercore ISI when it published its report on August 9th, 2018. The stock was given Underperform rating by Credit Suisse in its report released on August 9th, 2018. Barclays was of a view that SO is Equal Weight in its latest report on August 9th, 2018 while giving it a price target of $48. Citigroup thinks that SO is worth Sell rating. This was contained in the firm’s report on August 8th, 2018.

Amongst the analysts that rated the stock, 1 have recommended investors to sell it, 12 believe it has the potential for further growth, thus rating it as Hold while 0 advised investors to purchase the stock. The consensus currently stands at a Hold while its average price target is $46.65. The price of the stock the last time has raised by 15.90% from its Week high price while it is raised higher than its 52-Week low price. A look at the stock’s other technical shows that its 14-day RSI now stands at 66.91.

The shares of the company dipped by -0.08% during the trading session on Friday, reaching a low of $48.72 while ending the day at $49.12. During the trading session, a total of 4.03 million shares were traded which represents a 30.24% incline from the average session volume which is 5.78M shares. SO had ended its last session trading at 49.16. The Southern Company currently has a market cap of $50.58B, while its P/E ratio stands at 23.12, while its P/E earnings growth sits at 2.13, with a beta of 0.18. The Southern Company debt-to-equity ratio currently stands at 1.89, while its quick ratio hovers at 0.50. SO 52-week low price stands at $42.38 while its 52-week high price is $49.43.

The company in its last quarterly report recorded $1.14 earnings per share which is above the $1.07 predicted by most analysts. The The Southern Company generated $6,159.00 million in revenue during the last quarter, which is slightly lower than the $6,347.47 million predicted by analysts. In the second quarter last year, the firm recorded $0.80 earnings per share. Compared to the same quarter last year, the firm’s revenue was up by 29.82%. The Southern Company has the potential to record 2.13 EPS for the current fiscal year, according to equities analysts.

Investment analysts at Wedbush published a research note on October 12th, 2018 where it informed investors and clients that Fitbit, Inc. (NYSE:FIT) is now rated as Outperform. BofA/Merrill also rated FIT as Upgrade on October 10th, 2018, with its price target of suggesting that FIT could surge by 2.11% from its current share price. Even though the stock has been trading at $6.45/share, analysts expect it to surge higher by 0.62% to reach $6.63/share. It started the day trading at $6.51 and traded between $6.34 and $6.49 throughout the trading session.

A look at its technical shows that FIT’s 50-day SMA is 5.57 while its 200-day SMA stands at 5.72. The company’s average trading volume currently stands at 4.62M shares, which means that the short-interest ratio is just 7.11 days. Over the past seven days, the company moved, with its shift of 4.68%. Looking further, the stock has raised 4.01% over the past 90 days while it gained 15.89% over the last six months.

The change in the stock’s fortunes has led to several institutional investors altering their holdings of the stock. The Vanguard Group Inc bought more FIT shares, increasing its portfolio by +12.90% during the last quarter. This move now sees The Vanguard Group Inc purchasing 2,522,660 shares in the last quarter, thus it now holds 22,077,243 shares of FIT, with a total valuation of $109,723,898. DNB Asset Management AS meanwhile sold more FIT shares in the recently filed quarter, changing its stake to $103,489,082 worth of shares. BlackRock Fund Advisors followed the path by increasing its FIT portfolio by +4.30% in the quarter. This means that BlackRock Fund Advisors bought 553,508 shares in the last quarter and now controls 13,410,944 shares of the FIT stock, with the valuation hitting $66,652,392.

Similarly, Credit Suisse Securities increased its Fitbit, Inc. shares by +90.10% during the recently filed quarter. After buying 2,621,104 shares in the last quarter, the firm now controls 5,530,197 shares of Fitbit, Inc. which are valued at $27,485,079. In the same vein, Millennium Management LLC increased its Fitbit, Inc. shares by during the most recent reported quarter. The firm bought 1,173,470 shares during the quarter which increased its stakes to 4,837,607 shares and is now valued at $24,042,907. Following these latest developments, around 0.20% of Fitbit, Inc. stocks are owned by institutional investors and hedge funds.